Articles in the Technology Category
Partnership, Technology »
Manchester United has announced an agreement with Toshiba Medical Systems to become its Official Medical Systems Partner, the first partnership of its kind to be developed with a UK football club.
Advertising & Commercials, Stadiums & Facilities, Technology »
Stoke City will be leading lights in LED advertising next season as they become the first football club in the United Kingdom to double up on the eye-catching digital system around the Britannia Stadium pitch.
Technology »
adidas and Major League Soccer announced that MLS will integrate the adidas micoach Elite System league-wide in 2013, marking the world’s first “smart league.” The announcement comes ahead of the 2012 AT&T MLS All-Star Game, which is set to be the world’s first “smart game” integrating the micoach Elite System.
Fans & Community, Technology »
France’s Trophee des Champions is the first time augmented reality has been used to engage fans and promote an international sporting event.
Design & Creative, Technology »
Seleção Striker Neymar wears Nike GS Boots, Combining Performance Engineering With Low Environmental Impact, And Brazil Kit Made From Recycled Plastic Bottles.
Partnership, Technology »
The San Jose Earthquakes and Aurasma, the world’s leading augmented reality platform, have partnered to transform the team’s 2012 logo and promotional materials into cross-media experiences
Social Media, Technology »
Manchester City Football Club have announced that they have teamed up with Mass Relevance, the technology leader in social curation, to unveil several new social initiatives for City fans attending and watching matches during the 2012 season.
Campaigns, Fans & Community, Technology »
Manchester City Football Club has become the first Premier League team to create virtual avatars of their superstars Mario Balotelli, Sergio Aguero, Edin Dzeko and Samir Nasri as part of a new International digital marketing campaign, City Fan Cam
Technology »
The Anzhi striker and suspended Indomitable Lions captain has inaugurated a new mobile telephone company in his native country due to be activated in late January
Merchandising, Technology »
Brazilian company Penalty are working on developing a new soccer cleat for 2012 with the help of Barcelona keeper Victor Valdes, the new VV1 with a QR code printed on the side of the boot.
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