Articles in the Players Category
Players, Sponsorship »
Arsenal star Olivier Giroud has renewed his personal endorsement contract with sports lifestyle brand Puma.
Players, Sponsorship, Women's Football »
Alex Morgan is a the US Women’s National Team rising star on and off the field. She is the most marketable women’s soccer player and has already signed sponsorships with major brands.
Players, Sponsorship »
Ronaldinho has been axed from his sponsorship deal with Coca Cola – after he swigged from a can of Pepsi during a press conference.
Players »
French magazine France Football has revealed Lionel Messi as the highest paid footballer in the world. Former Manchester United midfielder David Beckham comes in at second and the notorious Real Madrid striker Cristiano Ronaldo is placed third. Jose Mourinho is still the highest paid manager.
Campaigns, Players »
Carlsberg announced that it has today appointed Peter Schmeichel, legendary former goalkeeper for Denmark and Manchester United, as its global ambassador for the duration of the brand’s UEFA EURO 2012™ campaign
Players, Sponsorship »
A Chinese Internet company has said it is paying French football player Nicolas Anelka 2.7 million euros ($3.4 million) to endorse a new online game, as the striker gears up for his first season in China.
Players, Strategy & Brand Development »
Fabio Cannavaro and Robert Pires will be two of the six icon players for the IPL-like Premier League Soccer, to be kicked off in the state from February 25.
Players »
Real Madrid star Cristiano Ronaldo has become a global ambassador for Save the Children.
Advertising & Commercials, Partnership, Players »
Lionel Messi has a struck a multi-year deal with Electronic Arts to become the new face of FIFA, making his debut on the cover of the upcoming FIFA Street release in March 2012.
Players, Sponsorship »
Brazilian giant Santos has agreed a one-year extension to its contract with main sponsor Banco BMG, with president Luis Alvaro Ribeiro admitting the agreement was aided by Neymar’s decision to commit his future to the club.
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