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adidas Brazuca – 2014 Brazil World Cup match ball name
FIFA and adidas revealed the name of the Official Match Ball for the 2014 FIFA World Cup ‘adidas Brazuca’.
adidas took inspiration from elements of Brazilian culture to come up with a shortlist of three possible names for the ball.
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Major League Soccer release longest-ever schedule for 2012
Major League Soccer has released the 2012 schedule. Each of the League’s 19 clubs will play 34 matches, 17 at home and 17 away, during 34 weeks.
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Football Marketing Highlights 2011
2011 has seen the FC Barcelona reigning in Europe again, winning the Champions League over Manchester United.
It has also been an exciting year from a marketing perspective, with the coverage and promotion of international competitions (Champions League, Copa America, Women’s World Cup), the development of social media strategies, and the quest of the asian market.
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