The Marketing Department at FC Porto presents a new graphic line of the Club for the next two years. Inspired by Andy Warhol the new image follows the latest trends in graphic design, becoming more contemporary, trendy and urban.

This line, developed by the Branding Department of FC Porto, will be used in credentials, access cards, invitations, decoration of the press room, line-up sheets and institutional communication. Each type of
support is associated with various objects that are related to their function.

FC Porto stands out with this new image. The use of iconic symbols of the history of Club play with variations of colors that reflects the inspiration of the branding team in the pop art movement: sets of
color, the chosen lettering and the forms and features are clearly visible examples.

Bring an artistic movement for FC Porto reflects an innovative and radical break with what is usually presented in football clubs: the image associated with symbols such as football player, the whole game or the appearance of a warrior.

During the past two years the issue of graphic image was the “City FC Porto”. The aim was to unite the city to the Club, in an illustrated way and using photography where the main spots in the city were colored with FC Porto flags and scarves.

Source: Press Release

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