Adidas combines the best in performance technologies with stand-out British design to present the best equipped team in history – Adidas Team GB designed by Stella McCartney.

adidas, Official Sportswear Partner of Team GB and Paralympics GB presented the ground-breaking team kit that will be worn by the British athletes at the London 2012 Olympic and Paralympic Games.

Designed by acclaimed British designer Stella McCartney, who was appointed by adidas as Creative Director for this project, the kit is the most comprehensive range that’s ever been supplied to a national team, combining the best in performance technologies and stand-out British style.

Over two years in the making, McCartney’s design of the kit focusses on the Union flag, breaking down the iconic design and reconstructing it, creating a modern and contemporary twist. The result is a bold design that features on all items of the kit to ensure the British athletes stand out in front of the home crowd as a unified team.

Stella McCartney said: “The first place to start on a project like this is to look at the Union flag. For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way. Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.”

The kit was revealed in spectacular style at the Tower of London where over 30 athletes including Jessica Ennis, Phillips Idowu and Ellie Simmonds showcased the performance range including competition kit, training wear, the presentation suit, footwear and accessories.

Nick Craggs, Marketing Director, adidas UK said: “All eyes will be on the British athletes when they take the stage at the Games so we wanted to ensure that they would be the best equipped team through a combination of leading technologies, including TECHFIT, PowerWEB and Climacool and a unified, striking team identity.”

adidas will supply over 900 British athletes across the 26 Olympic and 20 Paralympic sports producing a total of approximately 175,000 items of clothing. This is made up of 590 individual articles that have been created to ensure the British team will be the best equipped nation for the Games.

We were obviously most interested in the new kit that the Team GB football team will be wearing. It was worn by Jack Rodwell for the launch but there is still a lot of debate about who will actually represent Team GB’s football team. The likes of David Beckham and Gareth Bale have spoken about their keeness – and that is certainly something we would like to see!

Source: therightwinger.co.za

Related Articles

1. adidas presents 2012 Olympic football’s official match ball ‘The Albert’ The Albert, the official match ball to be used at the London 2012 Olympic Games football tournament was officially revealed at The City of Coventry...
2. adidas name London 2012 Olympic Ball ‘The Albert’ The London 2012 Olympic Games will be the biggest East End knees up in history with the official ball that will be used in the...
3. Adidas Offer Public The Chance To Name The 2012 Olympic Official Match Football adidas is offering a sick, once in a lifetime opportunity to the UK public by inviting them to name the official football that will be...
4. Adidas revealed the new F50 adiZero Adidas kicked of its World Cup activity with an advertising campaign for its F5O adiZero football boots, featuring the likes of Lionel Messi and David...
5. Orlando Pirates 2011-2012 adidas Home & Away Shirts Adidas and Orlando Pirates football club have launched a new look home and away kit for the 2011/2012 season. The players will wear the...