Juventus and Goodyear have signed a sponsorship agreement for the current season.

The announcement sees Juventus confirm their first ever deal with a company from the pneumatics sector, while Goodyear make their debut in the world of football. The agreement will see Goodyear added to Juventus’ third tier of sponsors for the upcoming season. This group includes Sony Ericsson, Willis, Carta Si, Manpower Group, Powerade, Hanwha Solar and Casa.

“This new partnership develops a research strategy of high-profile commercial agreements,” underlined Juventus President Andrea Agnelli. “We’re extremely satisfied at the choice that Goodyear have made, returning after years in the sporting world and first time in football to identify Juventus as a trustworthy, valuable single partner. Juventus are certain of the strategic importance of the link which begins with this signature. This will undoubtedly develop in a worthwhile way throughout the course of the football season, and with reciprocal satisfaction.”

Andrea Agnelli was present for the signing of the contract alongside the President and Managing Director of Goodyear Dunlop Tires Italia, Luca Crepaccoli, who reiterated that the partnership with Juventus signals: “Another important step in our communication strategy and will contribute to giving the company further coverage and prestige. Sponsoring such a top-quality football team allows us to strengthen the interaction with all drivers, also offering new entertainment opportunities to our clients. Thanks to this partnership, we’ll further bolster the already close link with the Fiat Group, of which Goodyear is already the supplier of pneumatics that comply with carbon savings and different car models, including the new Fiat 500 and Lancia New Ypsilon.”

The two companies, both founded at the end of the 1800s (Juventus 1897, Goodyear 1898), also have renovation projects in common which will further reinforce their image and prestige, working alongside each other not just on the pitch, but also socially through educational projects linked to road safety.

Source: juventus.com

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