Chelsea Football Club is set to rename Stamford Bridge by announcing a new naming rights sponsor in the new year.

The football club has been at Stamford Bridge since 1905, and currently holds 42,449 fans – the eighth largest in the Premier League.

Chief executive Ron Gourlay told BBC Sport: ‘We have outgrown our stadium. We hope to make an announcement on naming rights in the next six to eight months. It would make a big step as we have to drive up the revenues.’

The announcement follows the club’s failed attempt to buy back the land on which the ground is built – which could have facilitated a move to a new venue.

However, attempts to buy the land in Fulham Road was rejected by shareholders in the Chelsea Pitch Owners company – who voted 61.5% in favour, but required 75% for the proposal to succeed.

Gourlay added that no decision had yet been made on whether a new vote will be called at next month’s Annual General Meeting.

‘We need a 60-65,000 stadium. We have the eighth biggest stadium in England and the 61st biggest in Europe.’

‘But when you look at the activity of stadiums planned for next few years, we will fall out of the top 75 which can only be restrictive to the football club. We have corporate hospitality that is second to none and 30,000 season ticket holders.’

‘In the meantime we continue on our conversations to see if there is any way at all to extend Stamford Bridge.’

Source: sportindustry.biz

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