Stanley Black & Decker, the world’s largest tools and security company, have announced a new partnership with Fulham FC for the next two seasons.

Under terms of the agreement, financial details of which remain unknown, the American company will serve as the soccer team’s official and exclusive tools and security partner for the next two Premier League seasons.

As a sponsor of Fulham FC, Stanley Black & Decker will utilise a number of marketing and promotional elements across a range of media channels and the brand will also be highly visible through LED perimeter advertising during home games at Craven Cottage.

In early October, Fulham FC chief executive Alistair Mackintosh announced the London-based club was in the early stages of the planning process to both redevelop Craven Cottage’s facilities and increase its overall capacity.

Regarding the new agreement with Stanley Black & Decker, Mackintosh said, “Fulham Football Club is delighted to announce a new partnership with Stanley Black & Decker, a brand with a long and impressive history. We look forward to developing this partnership over the next two seasons through joint activation programmes and a considerable match day presence.”

Scott Bannell, vice president of global corporate brand management for Stanley Black & Decker, added, “As a 168 year old company, we’re excited at this opportunity to partner with a club such as Fulham, the oldest continuously active professional club in London, that also has a long history and tradition similar to our own.

“Fulham’s long footballing tradition, its passionate fan base, the fan friendly atmosphere of Craven Cottage, and global LED exposure that is among the best in the EPL, is all in perfect keeping with our strategic goals. In essence to support and increase global brand recognition and sales activities for our portfolio of world class brands.

“This partnership with Fulham FC will play an important role in continuing to effectively promote the Stanley Black & Decker portfolio of brands, and we are excited to now be a part of the Fulham FC family.”

Source: sportspromedia.com

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