Aston Villa have signed a lucrative mobile phone deal in Japan to sell exclusive content to an emerging fan base.

The new contract with CWS Brains, a leading mobile content provider in Japan, means Japanese Villans will be able to download claret and blue news, ringtones, wallpapers, screensavers and videos of their favourite players straight to their mobile devices.

The deal will also see CWS Brains providing Aston Villa supporters in Japan with breaking news SMS alerts, matchday line-up SMS alerts as well as daily club news on the WAP site.

The WAP site also provides classic goal videos, match photos and 30 second highlights for Premier League and cup games.

The CWS Brains ‘Soccer Membership’ is a highly successful subscription based service, which is offered across different platforms and networks in Japan.

Villa join other top Premier League clubs including Manchester United, Everton and Arsenal in partnering with CWS Brains, who boast an impressive database of over 150,000 customers.

Russell Jones, Head of Marketing, said: “We remain as committed as ever to building Aston Villa’s fan base internationally as well as locally.

“Thanks to the reach of the Premier League, our supporter club network, new sponsors Genting and our participation in the Barclays Asia Trophy, we have seen a very rapid and recent growth in our Asian fan base.

“We are delighted to have secured a deal with CWS Brains as the partnership will provide yet another platform to engage with our fans in Asia.”

Source: www.avfc.co.uk

Related Articles

1. Everton FC Secure Japan Mobile Deal Everton Football Club has signed a lucrative mobile phone deal in Japan to sell exclusive content to an emerging fan base...
2. Aston Villa search for a new shirt sponsor after deal with FX Pro comes to an end Aston Villa are searching for a new shirt sponsor after their record-breaking deal with FX Pro came to an end by mutual consent....
3. Aston Villa announce Genting as new principal partner Aston Villa has announced a new partnership with Genting, the leading international leisure and hospitality group and the UK's largest operator of casinos....
4. Aston Villa 2011-2012 Nike Away Shirt Aston Villa has unveiled their Nike Away kit featuring the new shirt sponsor Genting for the 2011-2012 season....
5. Aston Villa in the Deloitte Football Money League Aston Villa in the Deloitte Football Money League...