David Beckham adds to his ever-expanding empire with the release of a new ‘masculine’ scent, “Homme”, launched this week along with a seductive advertising campaign demonstrating Beckham’s athletic prowess.

The bottle is refreshingly different to the footballer’s previous six scents and features a new brand image, with a circular silver logo and strong, grey typeface spelling out the star’s name.

The scent is said to ‘encapsulate the spirit of David’ – a concept sure to appeal as much to women as the men it is aimed at.

Speaking about the latest addition to his line of scents, David said, ‘I wanted to create a modern, masculine fragrance that reflects my personal style.

‘The scent has both citrus and woody tones, it’s clean, yet classic and I hope it’s a fragrance men will enjoy to wear.’

Steve Mormoris, senior vice president of global marketing for Coty Beauty, told fashion website WWD: ‘David Beckham Homme is a strategic launch for us and represents a key new orientation for the David Beckham fragrance brand — getting back to the male roots of the brand, enhancing David as an athlete and an aspirational man and building a new pillar to the David Beckham franchise.’

Described in typical ‘perfume speak’, the fragrance includes top notes of citrus, ginger, pine and fiery pepper; a heart of cashmere wood, leather and rosemary, and a drydown of mahogany wood, patchouli and skin musk.

The print campaign, shot by fashion photographer Alasdair McLellan, is captivating, featuring an immaculately groomed Beckham fixing the camera with his piercing gaze.

But the real star is the television advert, focusing on a shirtless Beckham flexing his impressively sculpted six pack.

Source: www.dailymail.co.uk

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