Tailored by Umbro for the forthcoming 2011/12 season, the new Athletic Club home shirt has been revealed as the team celebrate their 100th anniversary.

Emirates has become a Partner and Official Airline to Real Madrid in a five-year sponsorship deal.

PUMA has announced a multi-year partnership agreement with international footballer and current MLS New York Red Bulls forward Thierry Henry.

FC Barcelona, la Fundació FC Barcelona and the Bill & Melinda Gates Foundation have announced a three year collaboration deal to help in the worldwide fight against polio.

David Beckham adds to his ever-expanding empire with the release of a new ‘masculine’ scent, “Homme”, launched this week along with a seductive advertising campaign demonstrating Beckham’s athletic prowess

The Football League has agreed a record five year overseas broadcasting deal with global agency Pitch International for the worldwide distribution of matches from the beginning of the 2012/13 season.

EA Sports have agreed a deal to sponsor German soccer champions Borussia Dortmund (BVB) for the 2011/12 season.

The London 2012 Olympic Games will be the biggest East End knees up in history with the official ball that will be used in the Olympic football tournament named as “The Albert”

A recorded rise of 15% in TV viewers for the AFC Champions League so far this year across Asia and the Middle East points to the growing popularity of club football in the region.

Birmingham City have announced they are to offer the advertising space on the front of their playing shirts on a match-by-match basis.