United’s official page on Facebook passed another landmark figure this week when its number of fans broke through the 11million barrier.

Launched only last July, Facebook.com/manchesterunited is the fastest growing page of any sports team on the planet (source: sportingintelligence.com).

The Reds are the most followed English football team on the social networking website, with over 500,000 fans per month choosing to engage with the club on Facebook.

In addition, the United page now has a higher number of active fans than any other page in world football – a distinction identified by FanGager.com, which has compiled a list of the 100 most active fan pages in social media. It defines an active fan as someone who engages with the Facebook page by ‘liking’ posts or making comments. At the last count, FanGager.com had United’s table-topping number of active fans at 256,000 (source: mashable.com).

A spokesman for United said, “The fan growth and engagement with our page demonstrates the passion and depth of support the club enjoys around the world. We’re constantly reviewing the publishing strategy to keep the content fresh and compelling.”

Recent exclusive content on United’s Facebook page included a video of Wes Brown and Wayne Rooney competing against each other across 10 different sporting tasks.

Source: manutd.com

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