Liverpool FC has become the first football club in the world to launch a fully transactional mobile store. The new mobile site, developed by Liverpool FC’s e-commerce service provider Snow Valley, lets fans visit the club’s online store, browse the full range of kit and other merchandise, and securely make purchases – all from their mobile phones.

The service is based around a mobile-optimised version of the football club’s online store and offers the same experience to mobile customers as they get online, allowing for the purchase of goods using credit card. PayPal is set to be added to both online and mobile sites presently.

The club is also looking at developing the mobile site to offer fans different content through the handset, including ticketing, and to develop “a proper strategy for engaging with mobile-using customers”, says Chris Jennions, internet sales manager at LFC.

Chris Jennions, Internet Sales Manager at Liverpool FC, said; “We’re absolutely delighted with our new mobile store. It was driven by our fans; we could see that they were visiting the site with their phones and so it made sense to provide them with a really good mobile-optimised shopping experience.”

“Snow Valley has done a fantastic job in giving us a mobile platform that is easy for the supporters to use and easy for us to manage. We’re really pleased and look forward to future developments.”

Sarah Lynch, Development Director at Snow Valley, commented; “The way that we shop is changing all the time. You only need to look at the massive growth in mobile, web-in-store, and Facebook for a clear demonstration of this. These channels all present retailers with great opportunities for growth, but the trick is to treat each channel as part of a broader strategy and not as individual, tactical routes to market.

“The MUSE multi-device capability has been designed to give retailers a solid foundation for growing sales across devices and channels, managed through a single set of tools. We’re really excited about working with all of our clients to realise the potential.”

The mobile store is the first to be launched on Snow Valley’s MUSE e-commerce platform. The MUSE multi-device capability allows retailers on the MUSE platform to easily extend their online store to mobile phones, kiosks, other in-store devices, and additional channels such as Facebook.

Source: internetretailing.net

Related Articles

1. Birmingham City Football Club Launches Online Facebook Store Using Zibaba Technology UK Premier League football team, Birmingham City are now offering all of their branded football merchandise via a Facebook storefront using technology developed by preferred...
2. New deal could earn Liverpool Football Club millions in lost revenue Liverpool Football Club has succeeded in its long-held ambition to trademark the Liver bird, the symbol of the city of Liverpool....
3. Liverpool Football Club signs new digital ‘contract for the 2011/12 season’ Liverpool Football Club has announced the signing of a new one-year contract with local digital media company Edit.TV....
4. Chelsea offer upgraded mobile app Chelsea Football Club has linked up with Perform to launch Chelsea TV through an upgraded version of the Barclays Premier League club’s existing mobile application....
5. Everton FC Secure Japan Mobile Deal Everton Football Club has signed a lucrative mobile phone deal in Japan to sell exclusive content to an emerging fan base...