Fans at BMO Field Can Use Text-Messaging for Assistance. BMO Field is using GuestAssist spectator communication system to provide a safe, secure experience for supporters of Major League Soccer’s Toronto FC.

GuestAssist is a business unit of qtags, a Houston-based mobility solutions provider. GuestAssist provides instant two-way, text messaging-based communication between ticket holders and event staff, allowing for improved management of safety, security and guest services.

BMO Field home of Toronto FC is the second Major League Soccer Stadium to implement GuestAssist, which is currently used by a number of major sports franchises and facilities throughout North America.

“BMO Field is proud of the exceptional experience it provides to Toronto FC supporters,” said Bob Hunter, executive vice-president of venues and entertainment for Maple Leaf Sports & Entertainment. “The addition of GuestAssist at BMO Field will support enhancing our customer service and the overall fan experience by enabling us to identify issues quickly and provide an immediate response.”

GuestAssist provides a simple text message code that enables BMO Field fans to send questions, concerns or requests via their mobile phones to the command and control center at BMO Field. The number will be communicated to fans via signage, public address announcements and other means.

A single staff member can handle and respond to incoming requests through GuestAssist’s customized software interface. The operator can send reply messages directly to the fan’s phone to answer questions or obtain more information, and, if necessary, can quickly dispatch safety/security, medical or Fan services staff to the appropriate location.

“In an enthusiastic environment such as BMO Field, text messaging is the ideal communications vehicle,” says Jeremy Konko, founder of GuestAssist. “By using GuestAssist, the staff at BMO Field can communicate in real time with supporters and respond rapidly to any concerns or issues.”

GuestAssist will also provide BMO Field’s security staff with post-event reporting and analysis of guests’ concerns to help the team’s front office improve staffing, fine-tune security procedures and better understand common questions and concerns.

Houston-based GuestAssist is a member of the Stadium Managers Association and the International Association of Assembly Managers.

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