The ever-popular Mexican national soccer team will return to the Southeast in February to launch its 2011 U.S. Tour and new World Cup cycle, it was announced today by the Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM).

Presented by Visa, “El Tri” will host the national team of Bosnia- Herzegovina on Wednesday, February 9 at 8:00 p.m. ET at Atlanta’s Georgia Dome.

The February match will mark the second ever visit by the squad to Atlanta (in 2009 51,115 fans welcomed Mexico) and third to the Southeast region (2010 visit to Charlotte’s Bank of America Stadium in front of 63,000 fans). In both instances, the games enjoyed a regional appeal, attracting fans from more than three dozen different states and several foreign countries.

“What better way to start this new cycle of the Mexican national team, under the direction of Jose Manuel de la Torre in front of great fans in Atlanta,” said FMF General Secretary, Decio de Maria. “I’m sure the fans will enjoy this important event, because it means the beginning of our preparation for the 2011 sports competitions, such as Copa America, Gold Cup and the start of the World Cup qualifiers, in Brazil 2014.”

A Visa pre-sale will start today Thursday, Dec. 23 until Jan. 3 (10 a.m.). The advance sale is available at www.Ticketmaster.com or by calling 1-800-745-3000. The general on-sale will begin on Monday, January 3 at 10 a.m. The Federación Mexicana de Fútbol encourages its fans to go online early and purchase tickets using their Visa cards.

The annual U.S. tour will mark the beginning of the Mexican National Team’s path to the 2014 FIFA World Cup in Brazil under the direction of new head coach Jose Manuel “Chepo” de la Torre.

Bosnia- Herzegovina, which counts on team captain Emir Spahić from French club Montpellier, is participating in the UEFA EURO 2012 qualifying, and preparing to face Romania and Albania in Group D play. The nation will next play Romania on March 26. In addition to Spahic, other Bosnia- Herzegovina national team standouts include forward Edin Dzeko from German club Wolfsburg and midfielder Miralem Pjanic from French club Lyon.

Now in its ninth consecutive year, the tour is part of a renewed multi-year partnership between SUM and FMF signed this past summer. SUM will again organize a total of five matches, all of which will be accompanied by incomparable partner activation from 13 blue-chip corporate sponsors in and around the matches and surrounding markets. Details on the remaining tour matches will be announced soon.

The Mexican National Team’s 2011 U.S. Tour sponsors are: adidas, Allstate, AT&T, Bud Light, Cacique, Coca-Cola, Castrol, Degree Men, Makita, NAPA Auto Parts, The Home Depot, Visa and Wrigley’s Extra® gum. Together, the tour sponsors will again make the Mexican National Team’s matches a week-long celebration, culminating with the ever-popular Fútbol Fiesta, an interactive zone that spans more than 120,000 square feet at every game and includes live music, games, celebrities and promotional giveaways.

Source: Soccer United Marketing

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