Volkswagen has extended its sponsorship of German Bundesliga soccer club FC Schalke 04 for a further three years.

In a deal reportedly worth an annual sum in the mid-six figure range, Volkswagen will be granted advertising space on TV-visible hoardings at the team’s home Veltins-Arena, while its presence on the official FC Schalke 04 website will also be strengthened.

Ulrich Hackenberg, the marketing executive at Volkswagen, said: “This traditional club offers the ideal platform for us specifically to inspire customers in the region between the Rhine and the Ruhr about Volkswagen. Therefore, I am very pleased that we are continuing our commitment.”

FC Schalke 04 chief marketing officer Horst Heldt added: “We offer Volkswagen ideal conditions for successful communication of its sponsorship. Certainly it is true that much of the Schalke support accurately represents the target market for the vehicles from Volkswagen.”

After 13 games of the 2010/11 season, FC Schalke 04 are a disappointing 15th in the 18-team Bundesliga table, but retain a strong chance of progressing to the knockout stages of the Uefa Champions League. Volkswagen began its sponsorship of FC Schalke 04 in 2008.

Source: Sports Pro Media

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