A few days after the qualification of France Women Team for World Cup 2011, the FFF (Federation Francaise de Football) is launching a promotional campaign “Football in the Feminine” for the general public in collaboration with Adriana Karembeu, ambassador of the sport.

The campaign consists of five video featuring Adriana Karembeu as a player, referee, volunteer or leadership.

A website dedicated to “Women in Football” is now online at fff.fr / footballaufeminin. Visitors can obtain information on the elite of the sport, the competition, the development plan set up by the FFF and the different roles of women in football.

Clubs Women’s D1 and D2, such as leagues and districts affiliated to the FFF have promotional kits consisting of posters, stickers, cards and a panel size of the ambassador to raise awareness of female to soccer practice.

As part of this campaign, the FFF signed a partnership with the website aufeminin.com which devotes a special issue on “Women in Football” with several articles, surveys and interviews.

Source & photos credit: FFF

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