Advertising at the most popular sporting event in the world, the FIFA World Cup, is big business. Millions of dollars are spent. While few companies have the opportunity and means to advertise at such an event, many are advertising online during the World Cup games.

Some areas of the internet, such as Twitter, saw a surge in activity due to the World Cup. In fact, on June 25th Twitter announced that Japan’s 3-1 victory over Denmark resulted in a record breaking 3,283 TPS (tweets per second). Does the high amount of Twitter traffic mean that online advertising will be more effective?

Throughout the World Cup games from June 11th to July 11th, 2010, Infolinks monitored 25M ad clicks from 30K publishers in their network, at certain hours, to determine click trends during World Cup games.

Infolinks’ research shows that during the 90 minutes before a World Cup game there is no difference in the amount of clicks compared to a non game day. During the game’s 90 minutes the number of actual clicks decreases slightly. In the 90 minutes following the conclusion of the game the quantity of clicks increases and surpasses the average.

The slight decrease in clicks during the game can be attributed to the fact that people are more focused on the game and sharing their experience online than they are on clicking on ads. A possible reason for the post game click increase can be explained by the large amount of people viewing results and recaps and their higher exposure to online ads.

Online marketers take note, Internet users tend to engage more in social media during exciting game moments and tend to click on ads more just after the game is over. Therefore, make sure to adjust your marketing methods accordingly in order to reach your target market both during and after the game.

Infolinks, Inc., established in 2007, is a leading provider of In Text advertising services. Infolinks provides publishers worldwide with an innovative way to monetize their websites. With over 30K publishers and billions of impressions, Infolinks has the scoop on the latest trends in the online world.

For more professional insights about online advertising information visit: http://metrics.infolinks.com

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