Spain’s La Liga said on Thursday it would launch a pre-season exhibition tournament in Asia next year to boost its profile in the region, where the English Premier League dominates.

Some matches will also have an earlier kick-off time in the upcoming season to encourage more football fans in Asia to watch the Spanish league, La Liga chief executive Francisco Roca Perez said in Singapore.

Dolce & Gabbana has signed a three-year partnership to design the players’ formal wear and to re-design the directors’ lounge at the Stamford Bridge stadium in West London, the club’s home.

What constitutes a successful pre-season tour? Well that depends on what aspect of the tour you look at.

Ask any manager and they will tell you that getting the players together, improving on fitness, getting competitive game time, working on new tactics, formations and set-pieces for the up and coming season are all aspects that contribute to a successful pre-season.

Ask any owner, marketing and PR manager and they will tell you it’s about selling a product, creating an image, making some money.

The British public remain uncertain which companies sponsored the tournament, claims the findings of a new poll.

Echo Research, conducted a poll the day before the FIFA World Cup opening ceremony on June 11 and repeated after the World Cup Final on July 14.

Carling has announced that it has agreed a two-year-deal to become the exclusive sponsor of Clydesdale Bank Scottish Premier League coverage being broadcast across Sky Sports and ESPN.

The Ministry of Tourism and EMBRATUR (Brazilian Tourism Institute) launched the “Brazilian Cities Selection” web site. The site is part of the “Brazil Is Calling You. Celebrate Life Here.” campaign which launched in Johannesburg, South Africa last week to promote international tourism in Brazil.

The World Cup is well and truly over, and as memories of those 145 goals, 64 games, a physic octopus and the Bavaria beer girls fade, it’s worth remembering just how widely the game was watched and where the opportunities for brands lie for the next competition in 2014.

Adidas is perceived as the brand that fits the FIFA World Cup sponsorship the best voted by 86% people, followed by Sony with 79% and Visa with 78%.

The English Premier League has signed a four-year deal with Electronic Arts as its first official sports technology partner.

Advertising at the most popular sporting event in the world, the FIFA World Cup, is big business. Millions of dollars are spent. While few companies have the opportunity and means to advertise at such an event, many are advertising online during the World Cup games.

Manchester United is still the most valuable football club in the world, according to Forbes magazine.

Forbes values United at £1.19bn($1.84bn), Real at £859m ($1.32bn), and Arsenal, in third, at £767m ($1,181m).