2014 World Cup to be “most profitable ever”
The 2014 Brazil World Cup is set to be the most profitable tournament ever for Fifa.
World football’s governing body expects to generate an income of $3.8bn for the 2011-2014 period – of which more than 95 per cent will come from the World Cup in Brazil.
For 2010, the forecast is $3.2bn, while Fifa generated revenue of $2.1bn in 2006.
Jerome Valcke, Fifa’s secretary general, has revealed that agreements signed with sponsors for the 2014 World Cup have already surpassed contracts closed four years before the 2010 World Cup.
Brazilian newspaper Estadao quoted him as saying: “Brazil and South Africa are two separate worlds. The Brazilian economy is solid and companies withstood the crisis well. That’s why there is already a great interest in the World Cup.”
Source: www.sports-city.org
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