Carlsberg, the official beer of the England Team, is set to launch a major outdoor campaign to support its biggest ever World Cup promotion ‘Probably the best Team talk in the world’.

The nationwide outdoor campaign is created by Billington Cartmell and coincides with England’s friendly game against Egypt, and will run for two weeks across 48 sheets, Adshels and Phone boxes.

This will also be supported by press adverts in the sports sections of various titles ranging from The Times to The Daily Mirror, as well as digital perimeter boards at Wembley during the England friendly matches.

Carlsberg’s World Cup promotion invites all England fans to show their support and upload their own team talks to the England team via www.englandteamtalk.com. All the media is being handled through OMD UK.

Last year, the beer brand signed a four-year extension to its sponsorship deal with the Football Association in September to remain the official beer of both the England team and The FA Cup.

Source: Sport Industry Group

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