VISA, official partner of the 2010 FIFA World Cup, just launched its latest brand TV advertisement in the UK ‘Football Evolution’, by Saatchi & Saatchi.

It portrays a football fan journey from watching a football game in his living room to playing and scoring in a football game in a stadium in South Africa.

This new commercial is the third phase of VISA Europe’s ‘Life flows better with VISA’ marketing strategy, after the ‘Running man’ and ‘Bill’ campaigns. The campaign will be launched in March 1st and will run for 6 weeks.

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