Live women’s football matches will be broadcast for the first time in France as of next season, the French Football Federation (FFF) president Noel Le Graet said Thursday after selling the rights to France Television and Eurosport.

Hope Solo will join Gatorade’s powerful promotional arsenal after signing a multiyear marketing deal with the beverage company.

Hope Solo, Abby Wambach and Alex Morgan have reached an agreement on a marketing deal with Bank of America

Twitter just Tweeted that the Women’s World Cup final scored a new record with 7,196 Tweets per second. Even U.S. President Barack Obama joined in Tweeting about the game.

Goalie Hope Solo and forward Abby Wambach have been getting a lot of attention for their play with the U.S. National Team in the 2011 FIFA Women’s World Cup, much of it having to do with winning games, followed by potential marketing deals and endorsements they might garner.

“Vampire Diaries” actress Nina Dobrev is joining sports brand Puma in kicking off its second year of “Project Pink.” Puma’s year-round effort was launched in 2010 in response to a group of female soccer athletes who were looking to support breast cancer awareness and research.

Brazilian Marta kicks off her day with a photo shoot and interview session at the Sports Illustrated offices in NYC. Find out how Marta is ready to see her lifelong dreams realized in just a few short days.

The women’s World Cup is proving popular in football-mad Germany as nearly 20 million viewers tuned in to watch the host team beat Nigeria and set a new television record.

A behind-the-scenes look at professional women’s soccer and follow Alex Scott. From the moment she wakes up to the second she goes to sleep, Alex must adjust to her new lifestyle of training.

All-time highs for spectators and TV audience on first night of the tournament. Munich 2018′s Winter Olympic hopes boosted by record audiences at Women’s World Cup.