Manchester City Football Club has become the first Premier League team to create virtual avatars of their superstars Mario Balotelli, Sergio Aguero, Edin Dzeko and Samir Nasri as part of a new International digital marketing campaign, City Fan Cam

The Anzhi striker and suspended Indomitable Lions captain has inaugurated a new mobile telephone company in his native country due to be activated in late January

Brazilian company Penalty are working on developing a new soccer cleat for 2012 with the help of Barcelona keeper Victor Valdes, the new VV1 with a QR code printed on the side of the boot.

Cisco and Real Madrid C.F. today announced that the Santiago Bernabéu Stadium will continue to be a model for leading technology innovation bycombining the Club’s sports entertainment vision and state-of-the-art Cisco® Connected Sports Solutions to provide soccer fans a completely innovative experience.

After two years in development, the world’s second-largest sporting-goods maker will release soccer shoes that allow the wearer to compare speed and movement with stars including Messi

Wolves fans can now top up their mobile phone thanks to an innovative new deal which sees the club become the first Barclays Premier League team to introduce a branded mobile phone network.

To celebrate the launch of the new adiZero F50 miCoach football boots, adidas will install the world’s first Virtual Footwear Wall (VFW) at their flagship store on London’s Oxford Street.

Tottenham Hotspur have announced that as part of the Club’s partnership with Autonomy, the 2011-2012 Barclays Premier League match shirt will feature the name Aurasma, the software company’s new augmented reality platform.

Barça and Telefónica I+D have formed an alliance by signing a pioneering agreement on a global scale that will improve fans’ experiences in the stadium and apply science and technology to the sports world.

The Deutsche Fussball Liga (DFL) have announced Grundig as its first-ever official technology partner.