Brands are rushing to cash in on Europe’s ‘Super Bowl moment’ when the Champions League final kicks off at Wembley.

The fans do use the channels, and they clearly want to connect with other supporters, despite the more formal nature of LinkedIn.

Soft drink could be partner of Liverpool following the firm’s successful campaign with the FA Cup

Manchester City is introducing a new digital membership scheme for season ticket holders, which includes augmented reality content and the ability to collect points to bid on “money can’t buy experiences” on the club’s auction site.

David Beckham is launching a men’s bodywear line, a new men’s fragrance from license partner Coty Inc. and a number of other projects are on the drawing board

A compiling of answers from the Chicago Fire, FC Dallas and Sporting KC on MLS ticket sales and ticket philosophies

Starting from the Apertura 2011, Mexican football will scrap the three group regular season system in which the top two teams in each group and next two overall finishers qualify for the playoffs.

UEFA, European football’s ruling body, is introducing a broadcast identity as it looks to generate interest ahead of next year’s European Championships in Poland and Ukraine.

Top European clubs are selling the Indians a football dream, promising them foreign trips and even playing for their teams. These clubs are going about announcing the opening up of talent hunt shops in India.

PRISA and Real Madrid have reached an agreement whereby PRISA shall have the rights to distribute Real Madrid C.F.`s contents for mobile devices in the regions of North America and Latin America