Speaking exclusively to Sportindustry.biz’s sibling website in South Africa, Nunu Ntshingila, chief executive officer of Ogilvy South Africa, has expressed her belief that sport will continue to benefit from increased levels of marketing investment even after the World Cup has been and gone.

Can real value ever be achieved from an investment in brand marketing?

To get to an answer, we first have to define our terms. Brand marketing is the activity that utilises all of the properties associated with an organisation’s identity.

Assuming that clubs and leagues integrate their social media activities with their overall CRM strategies it could not be long before football clubs – instead of being late adopters of CRM – stand out as thought leaders.

Below is an attempt to outline the proclaimed sports industry specific factors that can work as accelerators for rapid adoption of social media.

Adidas plans to launch a marketing “offensive” ahead of this year’s World Cup as the sportswear company looks to halt a recent slide in sales.

UEFA’s long standing Marketing Chief Philippe Le Floc’h is leaving European football’s governing body after a 10-year career because of a major restructuring of UEFA’s in-house commercial arm.

The Irish Football Association’ Marketing and Communication Department has been recognized for its 2009 marketing strategy by winning the prestigious Chartered Institute Marketing’s UK award for Small and Medium Enterprise.