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Articles in the Strategy & Brand Development Category

Players, Strategy & Brand Development »

[14 Jan 2012 | No Comment | ]
World Cup winner Fabio Cannavaro

Fabio Cannavaro and Robert Pires will be two of the six icon players for the IPL-like Premier League Soccer, to be kicked off in the state from February 25.

Strategy & Brand Development »

[30 Dec 2011 | No Comment | ]
barca logo

Barcelona aim to extract one euro from every Chinese citizen to access their webpage in order to make €1.3 billion (Dh4.78 billion), as chairman Sandro Rosell believes internet users are the only growth revenue streams left for clubs to tap into.

Strategy & Brand Development »

[10 Dec 2011 | No Comment | ]
real madrid

The Mobile Marketing Association (MMA) and top Spanish football league club Real Madrid announced that the internationally renowned club has joined the association as a Regional Member.

Partnership, Strategy & Brand Development »

[9 Dec 2011 | No Comment | ]
Man City EA Sports partnership

Electronic Arts, maker of the FIFA series of football console games, has launched a “permanent pop-up” at Manchester City’s Etihad Stadium, as part of a wider content partnership that will see a range of club-specific content developed.

Strategy & Brand Development »

[8 Dec 2011 | No Comment | ]
West Ham United Championship

West Ham United is ramping up its marketing activity to maintain match attendees and appeal to new supporters, following the club’s relegation from the Premier League to the Championship.

Sponsorship, Strategy & Brand Development »

[7 Dec 2011 | No Comment | ]
AC Milan players in Dubai - Top of the Burj

AC Milan and Paris Saint Germain, both sponsored by Emirates, will clash in the Dubai Football Challenge in January

Partnership, Strategy & Brand Development »

[6 Dec 2011 | No Comment | ]
Inter Milan Tata Tea partnership

Inter Milan partners with Tata Tea to organise grassroot-level tournament Jaago Re in India

Strategy & Brand Development »

[5 Dec 2011 | No Comment | ]
Brazil 2014 world cup wine

Currently exporting only very small quantities, the Brazilian wine industry has high hopes that the country’s staging of the 2014 World Cup can be used as a springboard to achieve ambitious overseas sales growth.

Strategy & Brand Development »

[1 Dec 2011 | No Comment | ]
Rangers director of football Gordon Smith (left) and chief operations officer Ali Russell travelled to Brazil

Rangers have opened up discussions with Brazil’s biggest club Corinthians which could lead to a number of highly successful business and marketing initiatives.

Strategy & Brand Development »

[30 Nov 2011 | No Comment | ]
AC Milan's players celebrate with the Italian Super Cup trophy after winning the Italian Super Cup soccer match against Inter Milan at the National Olympic Stadium, also known as the Bird's Nest, in Beijing

In a gala event AC Milan were awarded the prestigious award of China’s Sport’s Team of the Year