Ford, an official partner and official vehicle supplier for the UEFA Champions League since 1992, has renewed this partnership by signing on for the competition’s 2012–15 seasons.
Brazilian giant Santos has agreed a one-year extension to its contract with main sponsor Banco BMG, with president Luis Alvaro Ribeiro admitting the agreement was aided by Neymar’s decision to commit his future to the club.
An investigation into how the Man Utd has transformed itself into a £1.2billion franchise shows why the much-maligned Glazer family, who bought the club in 2005 and saddled it with huge debts, have hung on.
One of FIFA’s biggest sponsors, Emirates Airlines, is concerned that the sponsorship deal with the world governing body of football has caused long term damage to its brand.
PUMA announced it has signed a long-term partnership with Côte d’Ivoire and Manchester City midfielder Yaya Touré. But, this new partnership is different to most others.
Send us a timely, compelling post and we'll consider it for publishing on the site with mention of your name/site. You can also include photos or video links.