Carlsberg announced that it has today appointed Peter Schmeichel, legendary former goalkeeper for Denmark and Manchester United, as its global ambassador for the duration of the brand’s UEFA EURO 2012™ campaign

A Chinese Internet company has said it is paying French football player Nicolas Anelka 2.7 million euros ($3.4 million) to endorse a new online game, as the striker gears up for his first season in China.

Fabio Cannavaro and Robert Pires will be two of the six icon players for the IPL-like Premier League Soccer, to be kicked off in the state from February 25.

Real Madrid star Cristiano Ronaldo has become a global ambassador for Save the Children.

Lionel Messi has a struck a multi-year deal with Electronic Arts to become the new face of FIFA, making his debut on the cover of the upcoming FIFA Street release in March 2012.

Brazilian giant Santos has agreed a one-year extension to its contract with main sponsor Banco BMG, with president Luis Alvaro Ribeiro admitting the agreement was aided by Neymar’s decision to commit his future to the club.

Castrol Edge has announced the renewal of its contract with Cristiano Ronaldo for a further two years – strengthening the existing relationship between Castrol and the Portuguese winger.

Lionel Messi today revealed his brand new logo and video compilation which he has posted on his Facebook: “To all my Facebook friends, I share with you my personal logo that represents who I am as a player and person. Hope you like it!”

Sainsbury’s announced a long-term partnership with David Beckham, where he will be Sainsbury’s ambassador to inspire children of all ages and abilities to lead healthier and more active lifestyles.

The amount of money paid to English professional footballers each season since 1984-85 is revealed in detail for the first time today.