Premier League club Arsenal is exploring the use of location-based marketing to target fans with relevant offers depending on whether they are at the stadium or not.

Manchester City has furthered its efforts to develop its Asian fan base by signing a partnership with MLJ, Inc. to develop its official Japanese mobile website.

Manchester Utd has expanded its growing roster of global telecommunications sponsors by penning a deal with Globul, Bulgaria’s second largest mobile operator.

The Mobile Marketing Association (MMA) and top Spanish football league club Real Madrid announced that the internationally renowned club has joined the association as a Regional Member.

Wolves fans can now top up their mobile phone thanks to an innovative new deal which sees the club become the first Barclays Premier League team to introduce a branded mobile phone network.

Aston Villa have signed mobile content deal with Japanese giants CWS Brains

The Columbus Crew has entered into a partnership with Phizzle, whose web-based messaging platform will enable the club to create and execute exciting new mobile marketing campaigns.

PRISA and Real Madrid have reached an agreement whereby PRISA shall have the rights to distribute Real Madrid C.F.`s contents for mobile devices in the regions of North America and Latin America

Heineken® launches first global ‘dual screen’ Champions League football game, StarPlayer

Exclusive to iPhone and iPad, Soccer iCon is an in-depth, multi-facetted experience that pays homage to the Beautiful Game by allowing mobile gamers to carve out a professional soccer career from the palm of their hand