Manchester City Football Club has announced that it has teamed up with leading bookmaker Paddy Power as its official UK Betting Partner.

Manchester City has furthered its efforts to develop its Asian fan base by signing a partnership with MLJ, Inc. to develop its official Japanese mobile website.

Manchester Utd has expanded its growing roster of global telecommunications sponsors by penning a deal with Globul, Bulgaria’s second largest mobile operator.

Real Madrid continue to top the global football financial league table taking top spot ahead of their Spanish rivals Barcelona for a seventh consecutive year. Combined revenues of the top 20 Deloitte Football Money League clubs exceed €4.4bn to defy European economic woes.

Adidas, in conjunction with Supersport, is inviting all African football fans to participate in choosing the appropriate name for the official matchball for 2013 AFCON tournament

Aston Villa have signed a record-breaking £15 million kit deal with an Italian sportswear manufacturer, Macron, to replace current supplier Nike.

Manchester City Football Club have announced that they have teamed up with Mass Relevance, the technology leader in social curation, to unveil several new social initiatives for City fans attending and watching matches during the 2012 season.

Adidas have unveiled the Champions League Finale Munich 12 ball design for the final set to be held in Munich, at the Allianz Arena.

Major League Soccer and U.S. Soccer’s official tequila sponsor, el Jimador, is launching a set of soccer-specific tequila bottles.

Nike Football’s new Brasil uniform for 2012-2013 celebrates Jeitinho Brasileiro (“The Brasilian Way”) – the spirit that encompasses the resilience, creativity and relentlessly positive and innovative approach that has helped make the Brasil National Team the most successful in the history of football.