Arsenal kick off their Christmas marketing campaign with “My True Love”
6 November 2011 No Comment
Arsenal has had a bit of fun in the lead up to Christmas, producing an online ad starring football aces Kieran Gibbs, Andrey Arshavin and Yossi Benayoun.
Taking its inspiration from the Generation Game, a series of Aresnal players model the latest Christmas merchandise that appears along a conveyor belt.
The film is being shown across stadium screens, Arsenal.com and the Club’s social media platforms on Twitter and Facebook. As well as current stars, it features club legend Charlie George.
Gifts are available at ArsenalDirect.com.
Watch the film, produced by The Lift Agency, below:
Source: retail-week.com
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