José Mourinho teams up with Henderson to launch new advertising campaign
José Mourinho and Henderson Global Investors have teamed up in a new advertising campaign which will run in the UK and countries across Continental Europe and Asia from 31 October 2011. The campaign will feature the “special one” in outdoor, online, national and trade press and below-the-line promotions.
Andrew Formica, chief executive of Henderson Global Investors, says:
“We have worked hard over the last few years to bring together exceptionally talented and experienced people. There is a high energy at Henderson with a sharp focus on delivering superior investment outcomes for our clients.
“José’s success has been built on his passion and drive aligned with careful planning and getting the best from his teams. All of these apply equally to the business of investment management, which is why I am delighted to have José on our team. The association expresses our confidence as an organisation, the pride we have in our people and our commitment to do the best for our clients.”
José Mourinho says:
“In my job I answer to fans who expect 100 per cent commitment. It is what I expect of myself and my team. To be associated with a company I must be sure it shares my passion for delivering results and has good reason to be confident about its abilities.
“That is what impresses me about Henderson. For me, that is why Henderson is special.”