JinkoSolar, a fast-growing, vertically integrated solar power product manufacturer, announced that the company is set to launch advertising campaigns for the German National Football Team. Football is the number one sport in Germany with millions of fans following the games at the stadium and on television. The collaboration was facilitated by Infront Sports & Media, the leading international sports marketing company and marketing partner of the DFB (Deutscher Fussball-Bund). JinkoSolar campaigns made its first appearance at the qualification match for the UEFA EURO 2012™ against Belgium in Dusseldorf on October 11, 2011.

Under the terms of the three-year sponsorship agreement, JinkoSolar has banner advertising rights for all home and several away games of the German National Football Team. Additional marketing opportunities include presence on the stadium scoreboard and brand exposure in the quarterly publication DFB-Journal as well as the stadium magazine DFB-Aktuell.

“We are very pleased to be an advertising partner of the German National Football Team for its outstanding reputation in the league and dedication to the game, which holds striking similarities to JinkoSolar’s commitment to producing high quality green products that meet international quality and environmental standards,” said Arturo Herrero, Chief Marketing Officer of JinkoSolar. “We are proud of the fact that we select our partners in a diligent fashion, only aligning ourselves with organizations that adhere to the same values we do. Our advertising partnership with the German National Football Team serves our overall purpose of continuing to promote the widespread adoption of solar energy in Germany and across Europe.”

“The partnership with JinkoSolar is another successful example of our continuous attempts to connect brands with new markets, whilst demonstrating at the same time the positive appearance and international appeal of the DFB Team. JinkoSolar is the first Chinese-based brand to activate a marketing initiative with German football on a national team level and will highly benefit from the wide reach of the respective games in Germany and abroad. On the other hand, German football is gaining an advertising partner of outstanding international recognition,” stated Stephan Herth, Executive Director Summer Sports of Infront.

Source: prnewswire.com

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