Arsenal Football Club has announced a new and innovative three-year global partnership with Betsson. The Malta based gaming company becomes the Club’s Official Betting Partner, providing both online and in-stadia betting services for Arsenal fans from this season.

The significant new deal is Betsson’s first ever football partnership, and will be focussed on creating a bespoke betting operation designed specifically for Arsenal fans. As part of this both online and in-stadia betting services will be delivered through a newly created brand, GunnersGaming by Betsson, with in-stadia operations starting at Arsenal’s first Barclays Premier League match of the season against Liverpool on Saturday 20th August 2011.

In addition to the in-stadia services, a wide range of online betting and gaming services is being developed and will be launched on www.gunnersgaming.com.

As well as offering fans a fully Arsenal branded experience, the site will also reward fans with exclusive offers and ‘money can’t buy’ Arsenal prizes. Whilst the full site is being developed, www.gunnersgaming.com will be available for Arsenal fans to use both for redeeming winning in-stadia bets, and also to experience Betsson’s wide range of betting and gaming products, including Casino, Poker, Sportsbook and other games.

Vinai Venkatesham, Arsenal’s Head of Global Partnerships, said “We are delighted to be welcoming Betsson on board as an Official Partner of the Club, an experienced and trusted brand who will be delivering this innovative new venture. Through designing a range of gaming products specifically for Arsenal fans, we intend to offer our supporters a valuable and unique experience that we hope will have no rival to our supporters.”

Betsson Business Solutions’ Managing Director, David Björk said: “Betsson chose Arsenal Football Club not only because it is a huge international club with a very large fanbase, but also because its tradition of innovation matches perfectly with the ‘GunnersGaming by Betsson’ concept. Arsenal is one of the greatest football teams in the world and we’re looking forward to enjoying a long and successful partnership together.”

Betsson follow Indesit, Thomas Cook, Carlsberg and Citroen as Arsenal’s fifth and final partnership signing in the lead up to the Club’s first Premier League home game against Liverpool on Saturday. Arsenal’s full roster of partners now includes Emirates, Nike, Betsson, Carlsberg, Citroen, EA SPORTS, Lucozade, Indesit, O2 and Thomas Cook.

Source: arsenal.com

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