Rangers football club has launched an official Facebook page and a Rangers Business Club LinkedIn page.

Ali Russell, Rangers chief operating officer, said: “The Club has a well-established and successful media portfolio and the launch of the Official Rangers Facebook page further enhances our media operation.

“Social media is leading the way in instant news and our supporters can now keep up to date with all the latest Club news on Facebook wherever they are in the world.

“There are exciting times ahead for Rangers, on and off the field, and the creative use of digital media will undoubtedly increase and expand our exposure in the UK and worldwide – which in turn will increase the worldwide reach of our sponsors and partners.

“Our supporters have a real passion for the club and I am delighted they will be able to stay in touch with us 24 hours a day through our media channels.”

The club hired an ‘an in-house digital media expert’ in order to keep the page up to date with news.

Rangers said club sponsors and partners will benefit from increased brand exposure.

Sarah Bell, marketing manager from the Lomond Audi Group, the club’s official vehicle sponsor, said: “At the Lomond Audi Group we recognise the importance of digital communication and are investing heavily in our own online presence in order to improve and build our customer relationships.

“The launch of the Rangers Facebook site is an exciting addition to the club’s media portfolio which allows us as official sponsor of Rangers to instantaneously connect with and engage the fans of the club.”

Rangers have also said that they plan to launch a Twitter page in the coming months.

Source: www.thedrum.co.uk

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