In May we reported about Nivea For Men new campaign ‘The Great Football Experiment‘.

‘The Great Football Experiment’ is seeking a below average, amateur league team to embark on a 9 month England standard preparation journey – to put the theory ‘preparation is everything’ to the test.

Following a nationwide search Nivea For Men short-listed three clubs, who had the drive, commitment and attitude they were looking for. Then it was down to a public voting shootout to decide which team should take part in the ultimate football experience.

Ivory FC were the winners of The Great Football Experiment. But now the real work begins. Over the next few months we’ll be taking this bunch of ordinary Essex lads on an extraordinary sporting journey. Meet Ivory FC here.

As well as the same world-class coaching and support as the England squad, the preparation package also includes:

• Training sessions with FA and England coaches
• Support from top physios
• Advice on nutrition
• Brand new Umbro kit
• A chance to play a team of England Legends

So will preparation change the future of Ivory FC? Let’s find out.

EPISODE 1
Meet the winners Ivory FC as the experiment begins. In this webisode they introduce them to football legends Ray Wilkins and Terry Venables.

EPISODE 2
Ivory FC celebrates winning with a big night out in Essex. But how will it affect their first day’s training? And what will the FA coaches think?

New Episodes to follow.

Source: niveaformen.co.uk

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