Columbus Crew Partners with Phizzle for Mobile Marketing Campaigns
The Columbus Crew has entered into a partnership with Phizzle, whose web-based messaging platform will enable the club to create and execute exciting new mobile marketing campaigns. Phizzle assists companies with the distribution of off-deck mobile content, and provides and manages SMS, Text2Screen and participation entertainment campaigns.
Among them is Phizzle’s Broadcaster iX, which allows viewers to interactively participate in TV broadcasts via the Crew Fan Text Poll of the Game during select Crew telecasts on ONN, including Sunday’s 8 p.m. match vs. Colorado. During an event, viewers can text in votes and Phizzle’s Text2Screen solution allows those results to be displayed in an interactive bar graph that tallies votes in real time.
“Interacting with Crew fans through the mobile platform is an important strategy for our marketing and game presentation initiatives, and Phizzle’s platform was the right choice for us to implement these strategies,” said Crew Senior Vice President of Sales and Marketing Mike Malo. “Phizzle has a lot of experience within the sports industry, and our fans will really enjoy the mobile options that allow us to interact with them through a variety of promotions.”
With extensive industry experience servicing major-league sports franchises such as the New York Knicks, New York Rangers, Cleveland Cavaliers and Philadelphia 76ers; entertainment venues such as the world-renowned Madison Square Garden; and broadcast companies such as Fox Sports Net, Phizzle is the provider of choice to boost fan engagement mobile marketing programs. In a world where everyone is mobile and brands require more from their marketing campaigns, Phizzle creates an effective, easy and simple solution for brand engagement and interaction.
“We are pleased to be working on mobile marketing initiatives with Columbus Crew,” said Ben Davis, Phizzle’s chief executive officer. “We look forward to working closely with the Crew and Major League Soccer to interactively connect with soccer enthusiasts through our leading-edge mobile marketing technology solutions to provide SMS and Text2Screen campaigns. Phizzle is looking forward to enhancing the game experience for the team’s fans.”