Legendary football club Real Madrid had signed a deal to promote Spain and Madrid as tourist destinations in April.

The new marketing campaign “Visit Spain, Visit Madrid” is now ready and shows all of Real Madrid’s star players, like Cristiano Ronaldo act as “brand ambassadors” for both the Spanish capital and the country as a whole.

Tourism authorities expect the three-year agreement will reach a potential audience of over 300 million people because of Real Madrid’s worldwide fan base.

A Spanish Tourist Office spokeswoman had commented after the agreement was secured: “This is a groundbreaking agreement in which both Madrid and Spain will be promoted internationally through one of the most renowned clubs worldwide promoting both tourism brands to all corners of the globe.

“The agreement, valid for three years, will allow the public institutions to use the main players of the club as ‘Spain and Madrid brand ambassadors’ in various international advertising campaigns. The agreement also provides for the utilisation of advertising space in each of the official matches in the league and the Cup to be held in Santiago Bernabeu Stadium organised by Real Madrid.”

Several football players from Real Madrid, such as the stars Kaka, Marcelo, Khedira, Di Maria, Özil, Cristiano Ronaldo, Benzema, Sergio Ramos and Xabi Alonso, promote the city of Madrid in this interesting video which summarizes the major tourist attractions of Spain’s capital city.

Museums, theaters, parks, restaurants, entertainment, history, culture, streets and squares full of life, and excellent nightlife. This, in Madrid.

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