One club is offering free football, Walsall FC launched a new initiative to encourage young supporters to cheer on their local team
Working on behalf of Chelsea, Sail will market the club throughout Africa with a particular focus on the club’s first team players
Debt-ridden Brazilian soccer side Palmeiras has clinched two shirt sponsorship deals to help ease their financial worries.
Juventus revamped its website and launched its new social networking strategy with new Facebook and Twitter accounts, and a YouTube channel.
Heineken® launches first global ‘dual screen’ Champions League football game, StarPlayer
ITV and Sky Sports have today been awarded new UK broadcasting rights deals for UEFA Champions League coverage running into 2015.
Exclusive – Football Marketing releases its first worldwide social media ranking, showing the number of Twitter “followers” and Facebook “likes” for each football club in April 2011.
English premier league football club Bolton Wanderers has signed a two-year extension to its sponsorship agreement with 188BET.com.
Real Salt Lake has parlayed its run in the CONCACAF Champions League into increased sponsorship, strong ticket sales and additional local exposure.
Is MLS missing out on opportunities for marketing and growth by having Adidas as its sole kit maker?