To promote its new football boot, CTR360 Maestri II Elite, Nike launched a hilarious video featuring Barcelona midfield magician Andrés Iniesta, who is captured on the pitch during the game and training drills alongside his teammates Éric Abidal and Thiago Alcântara.

The clip, which was presented on Nike Facebook and Nikefootball.com last Friday, includes footage clips filmed at both spots and glued together so skillfully so that viewers can’t even notice where they are linked—it’s like the footballer kicks the ball on the training field and receives the same ball at speed during the game to create new goal-scoring chances.

The video was directed by Scott Lyon, who employed a panoramic spherical video system: the production team mounted six cameras together to capture a full 360˚ image of the players on the pitch so that the viewers might get the full picture. The sound, which was recorded binaurally, takes those who watch the spot inside the action, and they can hear everything just like they are side by side with the athlete.

“In a packed midfield time and space is at a premium, so tight control and that extra second to make a game changing pass is key to my success,” commented Andrés Iniesta. “The CTR 360 Maestri II gives me great control on the ball and the confidence to create opportunities that unlock the opposition defense and ultimately win games.”

The Nike CTR360 Maestri II Elite, which was launched on January 1, is designed for the player looking to master control on the pitch. Controlling the tempo with accurate passing, dictating the pace and creating chances are necessities for the midfield maestro. A special code included with each pair of CTR360 Maestri II boots grants players exclusive access to Nike Football+ training content, including insights from the pros, elite training sessions, trial events, player appearances and more.

The global campaign taglined ‘Take Control’ to promote the new boot is developed by Wieden+Kennedy London.

Source: popsop.com

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