The Canadian Soccer Association has announced a new partnership with kit supplier Umbro. The partnership will help launch a new national uniform that will be worn for the first time in a Men’s International Friendly match this 9 February 2011. The jersey will go on sale to the public this 1 June 2011.

Umbro’s 87 years of soccer history and heritage, combined with the Canadian Soccer Association’s mission to provide leadership in the pursuit of excellence in soccer, will contribute to the development of all levels of soccer in Canada, from the community to the national teams. The four-year partnership runs through 31 December 2014.

“We are pleased to announce our new four-year partnership with Umbro and are excited by the opportunity that this partnership brings to the Canadian Soccer Association as we continue our brand building effort for the sport in this country,” said Peter Monotpoli, General Secretary for the Canadian Soccer Association. “The next four years are critical for the organisation with the Women’s National Team participating in the 2011 FIFA Women’s World Cup, Olympic preparations for both the Men and Women, qualification for the Men’s National Team for the 2014 FIFA World Cup, and a record-number of youth teams in operation. It is not only Umbro’s presence on the pitch that is important for the organisation, but their commitment to ensuring that the Canadian Soccer Association brand has a strong retail presence.”

“Through our partnership with the Canadian Soccer Association, we will create, define and drive the culture of soccer in this country, ”said Gerald Woodman, President of Umbro. “We will change the look of our game, both on and off the pitch. Soccer is hitting unprecedented levels of participation and importance in the Canadian sporting landscape. As soccer grows, our brand deepens and strengthens in the eyes of the player and fan alike. We will tie into the emotive elements of the game and the Canadian Soccer Association will be at the very heart of these initiatives.”

Source: canadasoccer.com

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