Eurosport secures exclusive LIVE rights to Bundesliga in 22 European territories until 2015.

Eurosport and DFL Sports Enterprises GmbH have extended their current partnership (covering seasons 2009-2010, 2010-2011, 2011-2012) for three additional seasons: 2012-2013, 2013-2014 and 2014-2015.

The deal renews Eurosport’s exclusive TV and digital rights, including sub-licensing rights, for all matches of Bundesliga and Bundesliga 2 in 22 territories in the Nordic countries as well as in Central and Eastern Europe. Bundesliga is the elite German championship and Bundesliga 2 the second-tier of German football.

The 22 territories included in the agreement are: Albania, Bosnia-Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, Hungary, Iceland, Kosovo, Latvia, Lithuania, Macedonia, Montenegro, Norway, Poland, Romania, Serbia, Slovakia, Slovenia and Sweden.

Exclusive TV coverage on Eurosport 2 and Eurosport 2 HD

Eurosport 2 has established itself amongst sports fans as the channel for premium Bundesliga football action. Continuing on this success, Eurosport 2 will offer exclusive and extensive coverage of the upcoming seasons. Coverage will include five LIVE matches per week, a weekly highlights programme, dedicated magazine shows, interviews and expert insight from top consultants. Eurosport 2′s commitment to top quality production, including high definition, will continue to offer viewers the highest standard of broadcast.

All LIVE Bundesliga action will also be available in the licensed territories on the Eurosport Player, the group’s online subscriber video service.

Laurent-Eric Le Lay, Chairman, Eurosport Group: “We are delighted to renew our partnership with DFL and to continue offering fans across Nordic, Eastern and Central European territories the best of German football. Eurosport 2 has been broadcasting the Bundesliga since 2009 and in only 2 seasons our expert coverage and promotion have significantly contributed to increased reach and ratings outside of Germany and we are convinced that Bundesliga has even more potential. The extension of our partnership with DFL confirms Eurosport 2′s strategy of acquisition of premium rights and enhances the regional offer of the channel.”

Jörg Daubitzer, Managing Director, DFL Sports Enterprises: “We are pleased about the prolongation of our successful cooperation. Eurosport is an established and also highly appreciated partner who presents Bundesliga as a premium product on a very high level. This agreement covers key territories and meets the growing international significance and value of Bundesliga.”

Core Facts

• Launched in 2005, Eurosport 2 is today one of the fastest growing pay TV channels in Europe reaching 48 million homes in 47 countries. The channel is also available in HD in the Nordic countries as well as in Central and Eastern Europe, and features over 2000 hours of LIVE sporting action.
• Bundesliga is the most attended league in Europe with 41,802 spectators per match in 09/10 season for a total 12.79 million fans. Bundesliga is also particularly spectacular with the highest average of goals scored of any football premier leagues in Europe in 09/10 (2,83 goals per match).
• Bundesliga features many international stars such as Arjen Robben, Franck Ribéry, Raúl and the German wonders of the last FIFA World Cup Thomas Müller and Bastian Schweinsteiger.

Source: Eurosport

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