Liverpool Football Club has announced the signing of a new one-year contract with local digital media company Edit.TV.

The new deal sees Liverpool FC become the first major sporting organisation to provide its fans with the ability to create personalised match highlights.

“We are delighted to have signed a contract with Liverpool FC for the 2011/12 season,” said Edit.TV director, Matt O’Connor.

A press release stated that by using Edit.TV’s services, fans who are subscribers to the Liverpool FC TV “will be able to search, edit and tag video content to suit their specific requirements, creating personalised match highlights by player and events.”

“Liverpool fans will be the first in the UK to be able to take advantage of the service which we believe will transform the way they are able to watch their team. They will be able to find the specific action footage they want, such as a Gerrard free Kick or Reina save, at the touch of a button.

“Our technology synchronises sports data with video footage to timestamp match events. These events are then displayed as icons via a user-friendly control panel and can be viewed on-demand or added to a playlist to compile a sports video showreel,” O’Connor added.

Andrew Robinson, Liverpool Football Club head of digital media, said, “We are excited at the prospect of our LFCTV Online subscribers being able to search within and across matches to collate playlists and share with their friends.”

Source: sportspromedia.com

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