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AFC Asian Cup Qatar 2011 Broadcast to Feature STATS’ SportVU Player Tracking Technology

4 January 2011 No Comment

Fans watching the AFC Asian Cup Qatar 2011™ on television can enjoy a better overall experience thanks to enhanced data and graphics via the Samsung-sponsored SportVU player tracking technology developed by STATS.

Global sports data specialists STATS’ SportVU system is a player tracking system that uses sophisticated technology to collect X, Y positioning data of the ball and participants, including players and referees, within the playing field in real time.

All aspects of the data collection process are completely non-intrusive to game action.

AFC President Mohamed Bin Hammam said: “I am thrilled with this partnership as it will allow more TV viewers and website visitors in Asia and worldwide to experience a rich content beyond the standard TV and web coverage.

“I would like to commend Samsung for being foresighted and able to appreciate the value of our product and also the platform that AFC can provide for sponsors looking for extra exposure beyond the standard methods.”

James Clarke, Senior Vice President – Content at World Sport Group, said: “We are genuinely excited by the opportunity to add STATS’ rich data to the AFC Asian Cup Qatar 2011™ and give the event the depth of statistical insight it deserves.

“The AFC Asian Cup is the region’s premier event and we are delighted that with the support of Samsung, we will be able to provide fans with a level of data and interactivity that is the equal of any other world-class event.”

Steve Byrd, STATS Executive Vice President, said the system was successfully implemented at the 2011 AFC Champions League final.

“STATS is very excited to be working with World Sport Group and the Asian Football Confederation once again,” he said.

“We look forward to uncovering unique player and team attributes with SportVU player tracking throughout the entire AFC Asian Cup Qatar 2011 tournament.”

SportVU provides on-air statistics including team and player possession stats, player run comparisons (measures the distances and pace run by individual players), and player heat maps (illustrates the areas of the pitch where individual players spent most time). These innovative on-screen graphics will be incorporated into the World Feed broadcast throughout the tournament.

STATS will also be powering the AFC Asian Cup Qatar 2011’s online match centre and mobile application with in-depth statistical data, rich editorial, real-time commentary and detailed pitch maps.

Source: the-afc.com

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