Chelsea Football Club are reportedly on the look out to tie up with an Indian household to base it’s own soccer schools and launch a franchise to market club merchandise and mobile content. The West London club also plans to run Cafes and Restaurants.
More than a million fans will kick off the first in a series of children’s books about soccer. The Wild Soccer Bunch will hit the USA with Landon Donovan, captain of the LA Galaxy and 2009 Major League Soccer’s MVP is sharing his love for these books with soccer fans across North America.
This week Spain’s Professional Football League (LFP) tied up a lucrative sponsorship deal with leading fast food chain, Burger King, to sponsor La Liga and the country’s second division for the next three seasons.