Articles Archive for July 2010
Strategy & Brand Development »
Spain’s La Liga said on Thursday it would launch a pre-season exhibition tournament in Asia next year to boost its profile in the region, where the English Premier League dominates.
Some matches will also have an earlier kick-off time in the upcoming season to encourage more football fans in Asia to watch the Spanish league, La Liga chief executive Francisco Roca Perez said in Singapore.
Design & Creative »
What constitutes a successful pre-season tour? Well that depends on what aspect of the tour you look at.
Ask any manager and they will tell you that getting the players together, improving on fitness, getting competitive game time, working on new tactics, formations and set-pieces for the up and coming season are all aspects that contribute to a successful pre-season.
Ask any owner, marketing and PR manager and they will tell you it’s about selling a product, creating an image, making some money.
Online Marketing »
The World Cup is well and truly over, and as memories of those 145 goals, 64 games, a physic octopus and the Bavaria beer girls fade, it’s worth remembering just how widely the game was watched and where the opportunities for brands lie for the next competition in 2014.
Adidas is perceived as the brand that fits the FIFA World Cup sponsorship the best voted by 86% people, followed by Sony with 79% and Visa with 78%.