Italian A.C. Milan and Infront Sports & Media, the club’s official marketing partner, have presented a new marketing concept starting with the 2010/2011 season. The most significant changes are the reduction from 42 to only 32 sponsors and the introduction of a clear, four-tier sponsorship hierarchy – Top Sponsors, Premium Sponsors, Official Partners and Official Suppliers. Overall, the new concept improves the presentation and visibility of the partners, their brands and messages as well as further increasing the level of exclusivity.

The new strategy for A.C. Milan also includes a revised Corporate Hospitality offering for the club’s home matches in the Serie A and Tim Cup (Coppa Italia). Designated areas offering a panoramic view of the pitch, outdoor terraces and first class catering services for lunch and dinner will exclusively be reserved for sponsors and their guests.

“The new and innovative sponsorship strategy created by Infront will offer much added value for A.C. Milan’s commercial partners”, said Adriano Galliano, Deputy Chairman and Chief Executive Officer of A.C. Milan. “Today, A.C. Milan has one of the strongest brand values among the Italian clubs. The opportunity to take advantage of Infront’s worldwide network and expertise enables us to close the gap in comparison to other European clubs’ sponsorship and commercial revenues.”

A.C. Milan and Infront will also continue to improve the club’s online and new media strategy. The partners will mainly focus on the development of the “Milan Media Factory”, an integrated pool of top quality content about A.C. Milan – tailored for various platforms including broadcast, online (websites, webTV, social networks) and mobile media.

Source: euFootball.BIZ

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