UEFA’s Executive Committee has today unanimously approved the new UEFA Club Licensing and Financial Fair Play Regulations, submitted to the committee with the support of all stakeholders in European football.

Sony has unveiled a World Cup based marketing campaign to persuade customers to upgrade to its new range of 3D-ready TV sets.

The Europe-wide campaign – which is based around the slogan ‘Do not adjust your set’ – will premiere on 11th, the opening day of the World Cup in South Africa.

Italian A.C. Milan and Infront Sports & Media, the club’s official marketing partner, have presented a new marketing concept starting with the 2010/2011 season. The most significant changes are the reduction from 42 to only 32 sponsors and the introduction of a clear, four-tier sponsorship hierarchy

Adidas kicked of its World Cup activity with an advertising campaign for its F5O adiZero football boots, featuring the likes of Lionel Messi and David Villa.

As revealed by The Spoiler, a gentleman’s company youstrip.com is using the 2010 World Cup to promote its website through a “World Cup Strip”. The premise appears to be simple enough – girls from a handful of World Cup nations slowly/awkwardly reveal their bosoms in the kitchen/bathroom.

Mamadou Niang presents the 2010/11 home kit made by Adidas, which OM will wear for the first time this Saturday against Lille.

Media analysts may be calling it the first digital World Cup, but research by Nielsen suggests that live TV broadcasts will be the weapon of choice for football fans hunting the big game in South Africa this summer.

The FIFA World Cup is about to kick off in South Africa and official sponsors and partners are lining up to exploit its global opportunities. Brands are turning to six strategies to reap the benefits of match fever.