World Cup sponsors including Coke, Budweiser and Adidas will put social and mobile marketing at the heart of their World Cup activation plans to amplify the fan experience in the build up to and during the tournament.
FC Porto has launched a new line of merchandise to celebrate the clubs’ 120 years anniversary.
English Premier League champions Manchester United posted record third-quarter revenue of £91.7 million on the back of new sponsorship deals in Asia and Europe.
Manchester United web site is winning when it comes to visibility in Google UK searches, according to new research.
Samsung took up an option to renew its £15 million ($23.9 million) shirt sponsorship with Chelsea through 2015
Nike and The Football Association have announced a new partnership that will see the world’s leading sports company design and create the kits for men and women’s England teams at every level.
FIFA and adidas revealed the name of the Official Match Ball for the 2014 FIFA World Cup ‘adidas Brazuca’.
adidas took inspiration from elements of Brazilian culture to come up with a shortlist of three possible names for the ball.
adidas revealed a new line-up of Official Match Balls for the 2012/2013 season of the UEFA Champions League and the UEFA Europa League
The FA has announced that Beko, the UK’s number one major domestic appliance brand, will become an Official Supporter of The FA Cup, the world’s most prestigious domestic Cup competition.
Manchester United has announced an agreement with Toshiba Medical Systems to become its Official Medical Systems Partner, the first partnership of its kind to be developed with a UK football club.
Arsenal star Olivier Giroud has renewed his personal endorsement contract with sports lifestyle brand Puma.